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German Brand Award '20
25 October 2022

A brand you can touch

USC pro athletes experience P. Jentschura at the "Brand Experience Workshop"

Enjoying discovering the alkaline way of life: At the "Brand Experience Workshop" all participants got up first-hand experience with alkaline nutrition and body care. Photos: Jentschura International GmbH

Enjoying discovering the alkaline way of life: At the "Brand Experience Workshop" all participants got up first-hand experience with alkaline nutrition and body care. Photos: Jentschura International GmbH

"Getting to know and enjoying" was on the menu as part of the training preparation for the USC Münster women's volleyball team. At the "Brand Experience Workshop", the athletes learned about the impact of the acid-alkaline balance on their fitness and health, and got to know the products of their partner P. Jentschura better. But they were also able to put the theory into practice directly - in an open-air kitchen in Nordwalde, Münsterland.

In an informal atmosphere, successful author Roland Jentschura ("Power statt 'sauer' - Power or 'sour'") explained the principle of the acid-alkaline balance and why it is particularly important to pay attention to maintaining a balance in competitive sports. Naturopath Ute Jentschura also spoke specifically on the topics of nutrition and women's health.

"The products and philosophy of P. Jentschura have long been a mainstay for us," explained trainer Lisa Thomsen. And so the new-found knowledge was also applied directly. Under the guidance of the alkaline professionals, not only was body care performed directly in the form of alkaline foot baths. Above all, they cooked together using the health food products. Outside hitter Elena Kömmling: "I have loved the regenerative effect of the alkaline foot baths, applications and wraps since the beginning of my work at USC. So it's even nicer that we were able to see once more how the foods around MorgenStund' and Co. are so versatile you can prepare entire dishes with them"

In order for the women athletes to be able to continue to enjoy this at home, their takehome luggage included all the main products of the official partner for alkaline nutrition and body care, in addition to guidebooks and books. And so, everyone goes home satisfied. Roland Jentschura emphasizes: "We have been supporting competitive sports for many years. But the USC ladies are particularly good multipliers, because it is a particularly lived partnership."

After all, personal contact is not limited to events like these. For example, the Bundesliga players were the stars of a shoot for P. Jentschura products. The shooting took place at the Uferstudios in Münster-Amelsbüren. At the event, the players made a public commitment to alkaline body care and nutrition in the spring with great media effectiveness. And USC President Martin Gesigora also draws a thoroughly positive conclusion: "We are very proud of the central role Jentschura plays in our club!" That clearly sounds like a win-win situation. www.usc-muenster.de

https://youtu.be/moM1pPvRDoQ