P. Jentschura – a powerful brand

Company founder Dr. h. c. Peter Jentschura and Marketing Manager Guyves Sarkhosh (left) are delighted about the “German Brand Award 2020”, where the P. Jentschura brand has now received two awards. Photos: David Hölker/Jentschura International GmbH.

P. Jentschura products have repeatedly made it onto the winners’ podium for many years, and now the brand itself has been honoured with the “German Brand Award 2020”, and no less than twice: the “Winner” award was received in the “Excellent Brands – Beauty & Care” category“. In addition, the “Special Mention” label was awarded to the traditional company from Münster in the “Product Brand of the Year” category. The German Design Council and the German Brand Institute honour companies for the success of their brands, for consistent brand management and sustainable brand communication with this coveted award. In the past, the jury has already honoured many well-known award winners such as Bosch, Siemens and FC Bayern Munich.

"We are extremely honoured to be recognised as a family business,” says company founder Dr h. c. Peter Jentschura. The “German Brand Award 2020” achieved a great international response with 1,200 submissions from 14 countries. Awarded by the design authority in Germany, with a jury of a top-class panel of experts from business and science: The “German Brand Award” is the award for successful brand management in Germany and worldwide. It discovers, presents and awards unique brands and brand builders.

"We not only see the award as recognition for the work we have done, but also as an incentive to drive the brand forward in the future,” explains Guyves Sarkhosh, Head of Marketing and Communications at P. Jentschura, who is well aware of the scale of this challenge. As the jury is made up of independent, interdisciplinary experts from companies, science, consulting, services and agencies. The submissions are evaluated based on the criteria of uniqueness and brand-typical features, brand distinctiveness, differentiation from the competition and target group relevance. Brand management should take into account aspects such as sustainability, degree of innovation, continuity and future viability. Factors such as the design quality of the brand appearance, the homogeneity of the brand experience and economic success also play a decisive role in the evaluation.

The German Design Council, the initiator, is an independent and internationally active institution that supports companies in efficiently communicating design and brand competence, while at the same time aiming to strengthen the general public’s understanding of design. It was established as a foundation in 1953 on the initiative of the German Bundestag by the Federation of German Industries and several leading companies. A good 320 domestic and foreign companies belong to it currently.

The German Brand Institute Foundation, the awarding body, was established jointly by the German Design Council and GMK Markenberatung. Its aim is to strengthen the importance of the brand as a decisive factor for the success of companies in the national and international competitive environment.

www.german-brand-award.com · www.p-jentschura.com