Double award

Award-winning start to the new year: WurzelKraft / AlkaLife is Health Food Product of the Year 2023 and MorgenStund' "Readers' Favourite" at "natürlich" magazine.

Not one, but two products from P. Jentschura have now won awards: A jury of experts chose WurzelKraft /AlkaLife as the health food product of the year 2023 and the readers of the health food magazine "natürlich" voted MorgenStund' as their favorite.

For several years now, a top-class jury from the Reformhaus Fachakademie for health food products has been awarding the "Health Food Product of the Year" award in various categories. All products submitted are subjected to intensive scrutiny, and the ingredients and declarations are carefully studied and checked. If everything is right, the quality, variety and added value for the consumer are the deciding factors. "WurzelKraft /AlkaLife impressed us in all areas and thus clearly scored in the 'Food' category with its outstanding quality and uniqueness," explains Rainer Plum, chairman of the jury and Managing Director of the Reformhaus-Fachakademie Foundation.

The "Readers' Favourite 2023" award was voted on by the approximately 950,000 readers of the health food magazine "natürlich", i.e. the consumers themselves. Once again, they decided in favour of MorgenStund'. " This is a clear sign that this delicious breakfast porridge has become an indispensable staple at health food stores," says Editor-in-Chief Jessica Pankoke.

After all, the repeat election to the winner's podium proves the high popularity of the millet-buckwheat meal. Dr. h. c. Peter Jentschura: "The appreciation by our customers is always a special honour for us. At the same time, we see it as an obligation to make alkaline nutrition even more popular." And for that, the health food store sector, with its health-oriented environment and high level of advisory competence, is exactly the right sales venue.