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17.09.2018

Alkaline body care presented perfectly

P. Jentschura wins “Health Media Award”

Company founder Dr. h.c. Peter Jentschura and his wife Gertrud enjoying the “Health Media Award 2018”. Photo: red

Company founder Dr. h.c. Peter Jentschura and his wife Gertrud enjoying the “Health Media Award 2018”. Photo: red

“Are you a winner, a doer, a first, a best?” – that was the jury’s question in the advertisement for the “Health Media Award 2018”. And the right answer came for P. Jentschura in the form of a victory in the “Social Media” category. Our social media moving image campaign “Feather-Light Legs with Alkaline Stockings and Cuffs” was top of the leader board as Germany’s best multimedia PR in the health sector. The campaign came about as part of the packaging relaunch last summer near Kitzbühl. The jury particularly evaluated the relevance of the theme, the idea and the creativity of the individual adverts.

“The 4-K-Movie is one of our most complex productions to date. For this reason, we are particularly happy about the validation of our work by the award, which is one of the most important prizes in health communication”, said marketing boss Guyves Sarkhosh at the award ceremony in the renowned Wallraf-Richartz-Museum in Cologne.

Company founder Dr. h.c. Peter Jentschura added, “From health insurance funds to pharmaceutical corporations to other major alternative medical and health care companies, everything was represented here. As a medium-sized company, we are particularly proud of the award.” However, he considers it most important that P. Jentschura is clearly treading the right path in the social media sector and finding the right approach to convey the message of alkaline body care. Jentschura says, “Especially with younger people, we are able to reinforce the value of our products as well as present our overall philosophy in the best possible way.”