"Mirror, mirror, on the wall ..."

P. Jentschura at the "Beauty Forum" trade fair in Munich

The booth of the P. Jentschura brand at the Beauty Forum trade fair.

The booth of the P. Jentschura brand at the Beauty Forum trade fair.

"Mirror, mirror on the wall, who is the fairest of us all?" Beauty Forum Munich is Europe's No. 1 cosmetics trade fair in the fall - a highlight in the calendar of all beauty professionals! On the first weekend in October, an extensive trade fair occupying three exhibition halls presented the latest trends, products and applications from the fields of cosmetics, medical beauty, foot and nail care. The offerings were supplemented by an exciting supporting program including scientific congresses, workshops, stage shows and skills competitions. In addition, the HairForum, hosted for the second time, providing a meeting place for hairdressers and renowned haircare brands.

We at P. Jentschura used the important B2B trade fair to keep in contact with existing and new customers – and were available for conversations and meetings with all interested trade visitors and multipliers. Actively present: our brand ambassador Monica Meier-Ivancan, who shared her beauty and health secrets during a beauty talk and was available for photos and autographs at the booth - and of course reported extensively about her experiences from more than 10 years of cooperation with P. Jentschura.

We are pleased that the topic of "acid-alkaline balance" is firmly established in the beauty industry and that professional users and resellers appreciate the products and expertise of P. Jentschura and sustainably integrate them into their daily business. We appreciate the trust placed in us – and look forward to the next edition of the Beauty Forum in the coming year.