Learning healthy living
Jentschura Academy opens its doors, inaugurating an institution like no other in Germany
Symbolic ribbon-cutting ceremony at the grand opening: Founder Dr. h. c. Peter Jentschura and his wife Gertrud (center), with Management Board members Barbara Jentschura (3rd from right) and Matthias Buss (right), Head of Academy Ute Jentschura (3rd from left) with her husband Roland Jentschura, Mayor Angela Stähler (4th from left), Dr. Fritz Jaeckel (2nd from right, general manager of the Chamber of Industry and Commerce of northern Westphalia) and brand ambassador Monica Meier-Ivancan (left). Photo: Jentschura International GmbH / David Hölker
A milestone – both in the company’s history and for the city of Münster: Jentschura International GmbH, a global developer and manufacturer of alkaline food and body care products, has now opened its own professional academy in Münster, Germany. Experts at the Academy will teach professionals and all those interested how to lead a conscious lifestyle – especially when it comes to nutrition and personal care – as an effective way of promoting good health.
“We’re thrilled to celebrate our company’s 30th anniversary by giving our expertise a home: a place where people can live, learn and experience things for themselves,” explained the company’s founder, Dr. h. c. Peter Jentschura, when unveiling the Academy on Friday. After three years of construction and an investment of some €7.5 million, the Academy will now offer a broad portfolio of seminars and workshops on healthy living and maintaining an acid-alkaline balance. The motto of the institution will be “learning healthy living.”
Jentschura Academy will focus its research and teaching activities on metabolism as a key factor in keeping us vital and attractive and in maintaining our immune system.
Ecotrophologists, physical therapists and alternative medicine practitioners will take what at first seems theoretical and convey it in highly practical terms. Barbara Jentschura of the Management Board explains: “We emphasize healthy sustainability and a conscious lifestyle. While our seminars will have regional and national appeal, they will be of interest to an international audience too.” In addition to lectures, the teaching facility will also host group workshops, cooking courses and alkaline applications. As Dr. Peter Jentschura puts it, “Cooking, bathing, caring for body and soul, exercising, learning – and enjoying. Our teaching connects on both a personal and practical level.”
Management Board member Matthias Buss is also certain that launching the Academy will be good for the brand, since its offerings will improve training for personnel at its brick-and-mortar retailers, making staff there more qualified.
Dr. Fritz Jaeckel, general manager of the Chamber of Industry and Commerce of northern Westphalia, sees the Academy as an educational and economic win-win for the Münster region: “The Jentschura company’s comprehensive seminar portfolio will noticeably strengthen Münster’s position in the health sector.”
That precisely mirrors the thoughts of Mayor Angela Stähler (CDU), who is pleased that the Academy will strengthen the region and create new jobs. And she’s right about the latter too. After all, ten new positions had been created before the Academy had even opened its doors. More will follow. That’s a good sign – especially in these difficult times – and a clear show of dedication to the city of Münster.
The Academy’s portfolio is geared to both private and commercial customers. The seminars and hands-on experience in the Jentschura universe can last anywhere from five hours to five days.
Theory is taught on the main floor, in multipurpose seminar and training rooms that can be combined into a single large hall for special events. Also located there is the spacious teaching kitchen, where participants cook and sample foods in a communal environment.
The second floor is home to treatment training rooms, where attendees take what they have learned and put it directly into practice. Facilities located here include an area with nine bathtubs, where participants can try their hand at applications such as marathon bathing, a practice developed in-house at Jentschura. Well-furnished rooms are available on the top floor, offering an on-site overnight accommodation option for multi-day courses.
The Academy already has its first fan: model and brand ambassador Monica Meier-Ivancan, who says, “I’m so glad there’s a place where you can learn the principles of the alkaline lifestyle. It’s been an integral part of my family life for many years now.”
More information about the Academy and opportunities for booking seminars and workshops can be found at www.jentschura-akademie.com.
Infobox: Facts & Figures – Jentschura Academy at a Glance
- 3 seminar rooms (40, 60 and 80 m²) that can be combined
- Excellent meeting technology, incl. WiFi
- Catering for seminars and breaks
- Well-kept grounds for break periods and outdoor activities
- Sufficient parking spaces
- 18 modern double rooms with bath
- Teaching kitchen with kitchen islands for up to 16 people
- Training room for alkaline applications (75 m²)
- Treatment tables
- Exercise rooms
- Orgone Oasis (training room for energy work and regeneration)
- Multipurpose room (275 m²)
- “Balneum” bathhouse with 9 bathtubs in individual rooms, a footbath area with spaces for 12 and a laconium with room for 9, incl. showers. Changing rooms and lockers available.
All of the Academy’s facilities can be booked for external events.